As a creative, I pride myself on being a technologist. From ordering pizza online at 4:30am to switching on my home Sonos from Tahiti while my kids are sleeping, technology is part of our daily lives. If you work in marketing, then you’ve probably run up against something called “user experience” or “x-factor” for short. As marketers, we need to take a cue from the tobacco industry and learn how our products affect everyday humans, catering our design-thinking to generate more leads and speak to new audiences. Like Philipp Morris, we need to DISRUPT, COERCE, and INFECT our audiences into seamlessly immersing themselves into our web experiences and ultimately our products.
If your like me and own you’re own business (I’m a copywriter) then you’ve probably learned how difficult it is getting your name out there and really connecting with the work that takes your business over the moon and INTO THE STRATOSPHERE.
We’ve all started out on the bottom rung of the totem pole when it comes to making the supreme cut for that top dog senior manager title. I can recall the countless years proving myself as a landlord for my father’s property management company where I pushed myself to the limits of my working ability each and every weekend. As a former apartment manger (now copywriter), I am driven by those that I look up too. More importantly; I’ve learned that what matters most to higher-ups, managers, and senior vice presidents are RESULTS.