From Headquarters to Heartbeat

People always ask me why we have an HB and not an HQ.

It’s certainly not a novel approach. In the last decade, many companies have cited moving away from physical headquarters in favor of virtual spaces. But this lets technology dictate your decision. Technology lacks heart and soul.

We have never called our main office space “headquarters”. The term fails to encapsulate the beating heart of our company. For starters, it is too grounded in the physical. The magic doesn’t happen in the building we occupy. It happens in our hearts. Yes, I said hearts. (You don’t have record growth when you develop products with your head, but you knew that already.)

It is also my personal mission to eliminate any micro-aggressions toward the fairer sex, and using a military term to describe our communal gathering spot, feels like a hop, step and a jump in the wrong direction.

The late Diana, Princess of Wales, put it best: “I don’t go by the rule book… I lead from the heart, not the head.”

Are you leading from the heart?

Published by

Shel Twibischt

The Idaho Statesman refers to me as the “Ideas Guy” and I take this title to heart. Today, I dedicate myself to paying it forward by helping others realize their true potential.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s